Pure by nature.
Perfected by science.
Inspired by Japan.
Six clinically-guided formulas, born inside a medical clinic — built for the fastest-growing category in skincare, and for the customer nobody has solved for yet.
Kirei
Nihon
Iro
Kido
Izumi
Gaman
Your skin doesn't need to be pushed. It needs to be understood.
Four years ago, Laura Urbani, her sister Dr. Maria Urbani, MD, and brother-in-law Leonardo Laviosa opened an aesthetic and laser clinic together.
As the clinic grew, one pattern became impossible to ignore. Product after product arrived from every major brand — medical grade, dermatologist-recommended, "sensitive-skin safe." Maria tried them on herself and on her patients. Everything irritated. And everything labeled safe for sensitive skin simply didn't work.
Her patients were stuck in an impossible choice: products potent enough to be effective, or gentle enough to tolerate. Nobody had solved both at once. As a physician, Maria couldn't accept that — so she went back to first principles and formulated IKI: six products built on one non-negotiable standard.
"Not trend-driven. Not marketed first and formulated second. Built from years of clinical observation — and a family's belief that sensitive skin deserves better."
Four years of real patients, real reactive skin, and every "gentle" product on the market failing them.
Clinical efficacy without the irritation. If a formula couldn't deliver both, it didn't ship.
Six essentials. A complete routine, nothing extra — validated independently before launch.
The market is ready. The customer is waiting.
Sensitive skin is the fastest-growing category
Over half of consumers worldwide identify as having sensitive skin — yet no one has solved the two problems our patients faced daily: effective and gentle. The demand is massive. The solution has been missing.
At peak cultural relevance
Barrier-first, ingredient-intentional, long-term focused — exactly what the post-skincare-overload consumer is turning to. The 12-step era is ending. Simplicity backed by science is what's next.
A more sophisticated clean-beauty customer
She reads labels. She researches actives. She follows doctors on TikTok. She doesn't want a celebrity brand — she wants clinical credibility at an accessible price, with a story she can trust.
IKI wasn't built to chase a trend. It was built to solve a clinical problem we watched our patients struggle with for four years.
Not a claim. A study.
Independent 30-day consumer perception studies · The Good Face Project — San Diego, CA · Day 1 / Day 14 / Day 30 assessments
Two products. Two perfect gentleness scores. Every study, the same pattern: effective and gentle — validated by an independent U.S. research firm, not by us. Our standard was never opinion. It was evidence.
Kirei
Nihon
Iro
Kido
Izumi
Gaman
Kirei, Iro, Kido, Izumi and Gaman figures shown are Day-30 results (Agree + Strongly Agree) from each product’s study — Kirei n=48, Iro n=49 (studied under its former name, Ryo), Kido n=45, Izumi n=46, Gaman n=44 completers. Study conducted and verified by The Good Face Project, Inc. Full reports available to retail partners on request.
A complete routine. Nothing extra.
Trusted by real users. Loyalty through results — not promises.
The story is already moving.
Featured on Nordstrom.com
National retail credibility, established — with USA-ready packaging, completed stability testing, and consistent production and supply behind it.
Amazon storefront & active TikTok Shop
100+ verified reviews at 4.5+ stars, with an active TikTok Shop run via Boom Boom Creatives driving social discovery and conversion.
20+ retailers in active conversation
TLK Fuzion is in active conversation with over twenty retailers — two have already requested samples. National press across Allure, Glamour, Teen Vogue, Women's Journal, and Yahoo Finance.
TV + clinical content engine
Confirmed TV interviews (WFTS ABC Tampa & WFLA NBC Tampa), WSFL South Florida pending, and a 20-video content strategy launching with Dr. Maria as the clinical voice — amplified through the JGroup partnership.
Launching on Target.com
Mass-premium distribution confirmed — positioned as premium-accessible with strong margins and high perceived value. Designed for healthy retail economics, not one-time hype.
Premium without intimidation. Built to scale responsibly.
Let's put IKI on your shelf.
We partner intentionally, and support growth long term.
